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CAMPUS ACTIVEWEAR LTD IPO

IPO Details

ICICI Direct Research Rating : SUBSCRIBE
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51 shares
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₹ 278 to 292
₹ Upto 1400 cr.

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

- The largest sports and athleisure footwear brand in India in terms of value and volume in Fiscal 2021 (Source: Technopak Report as per Company DRHP)
-  Introduced the brand ‘CAMPUS’ in 2005 and are a lifestyle-oriented sports and athleisure footwear company that offers a diverse product portfolio for the entire family (Source: Company DRHP)
- Offer multiple choices across styles, color palettes, price points and an attractive product value proposition (Source: Company DRHP)

Strengths & Risks

Strengths (3)

India’s largest sports and athleisure footwear brand and fastest growing scaled sports and athleisure footwear brand with a robust product portfolio across the demand spectrum


Had an approximately 15% market share in the sports and athleisure footwear industry in India by value for Fiscal 2020, which increased to approximately 17% in Fiscal 2021 (Source: Technopak Report as per Company DRHP)

Risks (2)

Failure to effectively promote or develop the brand could materially and adversely affect business performance and brand perception


The company sells all its products from which they derive all revenues, under the Campus brand. Brand image is an important factor that affects a customer’s purchasing decision (Source: Company DRHP)

Financials

Industry Overview

- Global perspective of Sports & Athleisure Retail Market: The global sports and athleisure market is projected to grow at a CAGR of 6-8% during the next five years. It broadly comprises of apparel, footwear, and gears. While USA is said to be the largest market for this segment, the Asia Pacific countries are expected to be the fastest growing markets in the coming 5 years  (Source: Company DRHP)


- Sports & Athleisure Retail Market in India : India is mirroring the global trend with respect to sports and athleisure and has outpaced the global growth rate of the segment. It is estimated to be ₹ 19,500 crore (USD 2.6 billion) in FY 2020 and is expected to grow at a rate of approximately 16% by FY 2025, almost doubling in size.  While sports and athleisure footwear has been around since last few decades and has been widely adopted across city tiers since last 2 decades, sports and athleisure apparel has picked up paced only in the last few years. Gears still remain to be a small category, largely unbranded and highly fragmented. However, players like Decathlon are conditioning consumers to buy the right products and are making them available as a one stop solution(Source: Company DRHP)

*The financials mentioned above are sourced from DRHP/ RHP documents.