loader2
Partner With Us NRI

boAt (Imagine Marketing Ltd) IPO

Price Range (₹)

To be announced

Issue Size (₹ in Cr.)

Upto Rs. 2000 Cr

Minimum Quantity

To be announced

Bidding Period

To be announced

Open Free Demat Account Online with ICICIDIRECT

About the Company

-  A digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. (Source: Company DRHP and RedSeer Report)
- Have an attractive offering of wide-ranging, high-quality and aspirational lifestyle-focused consumer products at accessible price points, under multiple brands.
- Founded in 2013 and led by the flagship brand “boAt” launched in 2014, the company has established leading market positions in volume and value terms in India across multiple, high-growth consumer categories such as audio and smartwatch as of September 30, 2021 (Source: Company DRHP and RedSeer Report)

Strengths

The flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition


For the quarter ended September 30, 2021, the “boAt” brand was globally ranked #2 among wireless hearables brands and the Company was globally ranked #3, by volume, in the combined earwear and smartwatch market (Source: Company DRHP and RedSeer Report)

One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories


Being one of the first hearables and wearables companies within India to establish a digital-first model, the leading market position of the “boAt” brand provides a significant opportunity to capitalize on market trends prevalent in India (Source: Company DRHP and RedSeer Report).

Digital-first platform capabilities are targeted to enable growth and continue to build a presence across multiple consumer categories


The company believes they are able to develop product offerings based on feedback and insights received from customers and sales channels on a real-time
basis (Source: Company DRHP)

Risks

The strength of the flagship “boAt” brand and other brands is crucial to the company's success and they may not succeed in continuing to maintain and develop these brands


A number of factors, including adverse publicity regarding brand ambassadors and unsuccessful product introductions, may have a negative effect on reputation and erode their brand image (Source: Company DRHP)

Rely on a number of third-party contract manufacturers and component suppliers for production of products


Any shortage and cessation in supply from these contract manufacturers or component suppliers could adversely affect business, results of operations and cash flows (Source: Company DRHP)

ICICIdirect Research Rating

  • Avoid
  • Subscribe only for long term
  • Unrated
  • Subscribe
  To read our Research Report Download Now

Financials

Industry Trends

Subscription Status

Retail Individual Investor
Non-Institutional Investor
Qualified Institutional Buyers
Overall

Why invest in IPO through ICICIdirect

Paperless

Applications

Hassle-free

refunds

Convenient investments

within a few clicks

Multiple modes

of application

Follow 3 simple steps TO APPLY IPO

  • lock-in of 3 years

    Select IPO

    Go to the IPO section, select the IPO you want to apply from the list and click on ‘Apply’.

  • lock-in of 3 years

    Fill in the required details

    Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

  • lock-in of 3 years

    Confirm your request

    Click on proceed to confirm the order. You can view the placed order under “order book”.

  • lock-in of 3 years

    Select IPO

    Choose the IPO you want to apply from the list. Click on Apply.

  • lock-in of 3 years

    Fill in the required details

    Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

  • lock-in of 3 years

    Confirm your request

    Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.

Features & Benefits ICICIdirect

Trusted by

75 lakh+

customers

45+

Investments & Liability Products

One Click

Investment Basket

Access to

Award-winnin

FAQs

An Initial Public Offering (IPO) is when a company issues common stock or shares to the public for the first time. It is the process where a privately held company becomes a publicly traded company with the initial sale of its stock. An IPO is a tool that companies use to secure capital through investments for future use. In most instances, this investment is used to expand or improve the business.

A price band is a price floor and a cap between which a seller will let buyers place bids on a security, usually during an initial public offering (IPO).

Minimum Order Quantity, as name says, is the minimum number of shares investors can apply while bidding in an IPO. If investors want to bid for more shares, they can apply in multiples of IPO market lot (lot Size or IPO bid lot) of shares.

If an investor wants to place bids for less than Rs.2 lacs, he needs to apply in the Retail segment. If an investor wants to bid for more than Rs.2 lacs, he needs to apply in the HNI segment.

Cut-off price is the offer price, finalized by a company in consultation with the book running lead managers (BRLMs), which could be any price within the price band. Applying on Cut-off price means the investor is ready to pay whatever price is decided by the company at the end of the book-building process.

When applying at a cut-off price, an investor has to pay the highest price while placing the bid. If a company decides the final price lower than the highest price asked for IPO, the remaining amount is returned to the retail investor.

An investor can apply in all Mainboard IPOs through ICICIdirect. However, if the investor wants to apply in SME IPOs, he/she can do it through the net banking portal of ICICI Bank.

ASBA stands for "Applications Supported by Blocked Accounts". At the time of bidding, investors’ account is blocked to the extent of the bid amount and debited only at the time of allotment. This facility is being offered by ICICIDirect in affiliation with ICICI Bank Limited.

In other payment options, the bid amount is debited when investors’ bid application is placed with the stock exchanges. Under the ASBA process, the amount will be debited from investors’ bank account to the extent of successful allotment at the time of allotment. Until such allotment, the amount will remain blocked in investors’ bank account.

Application under this facility can be placed only for Book Built Public Issues.

An investor can place maximum of 3 bids in an issue.

The investor with Demat account in ICICIdirect can apply in an IPO by logging in to his ICICIdirect Account. The investor needs to select IPO and then the name of the IPO in which he would like to apply. Given below is the path:

Login to ICICIdirect account >> IPO >> Name of IPO

Investor can apply in the retail section of an IPO through iDirect Portal even if he has a 2-in-1 account (Demat, Trading Accounts) with us and Bank account with third party.

Yes, the investor can revise or withdraw the bids after application. It can be done only once the order is executed. The investor needs to go to the IPO Order Book and select the Transaction Id and then click on Withdraw Application/ Revise Bid. The application in the non- institutional category cannot be withdrawn but can only be revised.

However, this needs to be done during the issue itself and cannot be done after the issue is closed. In case of ASBA applications, for upward revision of bid, additional lien will be marked to the extent of incremental amount. However, in case of downward revision, differential money blocked earlier will not be released. Such amount, if any, will be released after allotment

No, one person cannot apply multiple times with same Demat/PAN for an IPO. If an investor applies in an IPO though multiple applications with same Demat account or same PAN Number, his applications will be rejected.

If an investor would like to place order for multiple applications, he/she can apply with his/her family member's name. But, all eligible family members should have a Demat account and a PAN number.

In cases where issue is over-subscribed, bidding for more than 1 lot from the same account doesn’t help as maximum of only 1 lot can be provided against each application. However, if the investor applies for 1 lot from different accounts, the probability of allocation of shares increases.

Download Our App

Download App
market app
 

Disclaimer – I ICICI Securities Ltd. ( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400 025, India, Tel No : 022 - 6807 7100. I-Sec is acting as a distributor to solicit bond related products. All disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon. Investments in securities market are subject to market risks, read all the related documents carefully before investing. The contents herein mentioned are solely for informational and educational purpose.