loader2
Login Open ICICI 3-in-1 Account
Text Size
Text to Speech
Color Contrast
Pause Animations
IPOLogoImag

BOAT IPO

IPO Details

-
-
To be announced
-
₹ To be announced
₹ Upto ₹1,500 Crore

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

Imagine Marketing Limited operates primarily under the consumer electronics brand boAt. The company is engaged in the design, marketing, sales, distribution and support of consumer technology products. Its portfolio includes audio products, wearables, charging solutions and related accessories. boAt products are sold through e-commerce platforms and offline retail channels in India and select international markets. It was ranked the largest brand in the branded personal audio category in India, with a market share of 26% in value terms and 34% in volume terms for the FY25.

Issue Structure

  • Issue Size: Up to ₹1,500 crore
  • Fresh Issue: Up to ₹500 crore
  • Offer for Sale (OFS): ~₹1,000 crore
  • Price Band: To be announced
  • IPO Dates: To be announced

Objectives

Working capital requirements
Brand and marketing initiatives
General corporate purposes

Strengths & Risks

Strengths (4)

Operates under the established boAt brand in the consumer electronics segment with a strong market positioning and a clear value proposition.

Risks (4)

This is the first public offering; there has been no prior market for the company’s equity shares.

Financials

Industry Overview

  • India’s consumer devices market is estimated at ₹1,115 billion (~US$13 billion) as of FY25 and projected to grow at a CAGR of 10-13%, reaching ₹1,782-2,038 billion (US$21-24 billion) by FY30P, primarily led by audio and wearables.
  • The audio devices market which consists of two key segments: personal audio and large audio, is estimated at ₹489 billion (US$5.8 billion) and projected to increase at a CAGR of 10-13% till FY30 driven by innovation leading to higher accessibility and penetration of feature-rich products at affordable prices.
  • The personal audio market is estimated at ₹202 billion (US$2.4 billion) in FY25 and is projected to increase at a CAGR of 6-9% till FY30 driven by surging digital content consumption. Technological advancements are leading to increased brandification which is increasing the penetration in Tier 2+ cities.

boAt IPO FAQs

When does the Imagine Marketing boAt IPO open for subscription?

The Bid/Offer Opening date for boAt IPO is yet to be announced.

The price band for the boAt IPO is to be announced.

The lot size of the boAt IPO is To be announced.

The equity shares are proposed to be listed on BSE and NSE.

The total issue size is up to ₹1,500 crore, comprising fresh issue and offer for sale, as per DRHP.

*The financials mentioned above are sourced from DRHP/ RHP documents.