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- One of India’s largest fast-moving consumer goods (“FMCG”) brands with an international footprint, selling Indian snacks and sweets, and among the fastest growing companies in the Indian organised snacks market. (Source: F&S Report)
- Product range includes six principal categories: bhujia, namkeen, packaged sweets, papad, western snacks and other snacks which primarily includes gift packs (assortment), frozen food, mathri range and cookies (Source: Company DRHP)
Diversified product portfolio focused on various consumer segments and markets
As of September 30, 2021, the product portfolio included more than 250 products across all product segments. The company has launched packages of various sizes for the products (Source: Company DRHP)
Strategically located, large scale sophisticated manufacturing facilities with stringent quality standards
Existing manufacturing facilities are built for large scale operations and are strategically located in proximity to (i) key raw ingredient supplies; and (ii) improve distribution and supply of finished products, which results in reduced freight and logistics related time and cost (Source: Company DRHP)
Extensive distribution network in India
As of September 30, 2021, the company had five depots, 43 superstockists, 438 direct and 1,644 indirect distributors that work with their superstockists, located across 22 states and three union territories in India (Source: Company DRHP)
The reputation and consumer goodwill associated with the brand are critical for the success of the business
The ability to develop the brand and consumer goodwill are dependent on public perception and recognition of product quality, variety of products, market penetration, accessibility of products from retailers, and marketing and business promotional initiatives (Source: Company DRHP)
Any contamination or deterioration of products could result in legal liability, damage reputation and adversely affect business prospects and financial performance
Subject to various contamination-related risks which typically affect the FMCG industry, including product tampering; relatively short shelf life of certain of products; improper storage of products and raw materials etc (Source: Company DRHP)
- Packaged Food: India’s packaged food business is currently valued at ₹ 3,615 billion. It has grown significantly in last five years on account of changing lifestyles, rising incomes and urbanization. In Fiscal 2015, the packaged food retail revenue was worth ₹ 2,434 billion and has registered a CAGR of approximately 8.2% from Fiscal 2015 to Fiscal 2020. It is estimated to grow at CAGR of 9.1% in next five years to reach at ₹ 5,581 billion.(Source: Company DRHP)
- Split of the industry by Region : Demand for savoury snacks is high in North India followed by West India. These regions are the major consumers of namkeen, especially in Rajasthan and Gujarat where namkeen forms an integral part of food habits. Hence, majority of the namkeen varieties originate from these regions. Further, increasing popularity and availability of numerous options in ethnic namkeen and bhujia segments are the driving the growth across the regions for this segment(Source: Company DRHP)
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The price band of Bikaji IPO is Rs.285 –Rs.300 per share.
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