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-A leading specialty marine chemical manufacturer in India and focused on producing and exporting bromine, industrial salt, and sulphate of potash to customers around the world.
- The largest exporter of bromine and industrial salt in India in Fiscal 2021 and have amongst the lowest cost of production globally in both bromine and industrial salt. (Source: Company Commissioned F&S Report, January 2022 and Company DRHP)
Leading market position, expansion and growth in bromine and industrial salts
The company is a leading specialty marine chemical manufacturer in India since 2013 and the largest exporter of industrial salt in India with exports of 2.7 million MT in Fiscal 2021. (Source: Company Commissioned F&S Report, January 2022 and Company DRHP)
High entry barriers in the specialty marine chemicals industry
The specialty marine chemicals industry in which the company operate has high entry barriers, which include the high cost and intricacy of product development, manufacture, and investment in salt beds, the limited availability of raw materials necessary for production, the limited number of locations with a suitable climate and access to reserves.(Source: Company DRHP)
Established infrastructure and integrated production with cost efficiencies.
The company has an integrated production facility for bromine, industrial salt, and sulphate of potash operations, located at Hajipir, Gujarat, which is located on the northern edge of the Rann of Kutch brine fields. (Source: Company DRHP)
Reliance on three principal products for substantially of sales could have an adverse effect on business.
The business involves the sale of three major products segments: industrial salt, bromine and sulphate of potash.Factors affecting any of these product segments in general, or any of the customers in particular, could have a cascading adverse effect on business.(Source: Company DRHP)
Company may not be successful in penetrating new export markets
Expansion into new export markets subjects to various challenges, including those relating to lack of familiarity with the culture and economic conditions of the new regions, language barriers, difficulties in staffing and managing such operations, and the lack of brand recognition and reputation in such regions.(Source: Company DRHP)
- Shift of manufacturing activities from China to India : As a result of the COVID-19 pandemic, many global companies are considering reducing the dependence of their manufacturing activities on China. Taking advantage of this situation, the Indian Government has taken policy initiatives to attract companies looking to shift their manufacturing base to India
- Overview of Global speciality chemicals industry : According to the Company Commissioned F&S Report, in calendar year 2020, the global specialty chemicals industry is valued at US$635 billion. Agrochemicals & fertilizers made up the largest segment of the industry, accounting for approximately 31% of the global specialty chemicals industry in calendar year 2020.(Source: Company DRHP)
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