Crayons Advertising Limited IPO

22 May 2023|

1 min read |

by ICICI Securities Team

Crayons Advertising Limited is an integrated marketing and communications agency established in 1986. The agency offers 360-degree solutions to a wide range of clients. It has 9 offices across different regions. Their offerings include media services consisting of Brand Strategy, Events, Print Media, Digital Media, and outdoor hoardings.

Products

They offer end-to-end ad-tech communication solutions platform to its clients. They offer branding and marketing services across advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels, and display of Outdoor Hoardings.

IPO Details:

IPO subscription dates: May 22 to May 25, 2023

Price: Rs. 62-65 per share

Lot size: 2000 shares (i.e., Rs. 1,24,000 to Rs. 1,30,000)

IPO Objective

The funds generated would be utilised for the following objectives:

To meet the capital requirements
General corporate purpose and to meet the issue expenses
Capital expenditure on infrastructure and cutting-edge technology for expansion

Company Financials

Particulars	For period ended on Dec 31,2022	For year ended March 31, 2022	For year ended March 31, 2021
Net worth (in lakhs)	4,991.03	3,723.95	3,562.61
Total Borrowings (in lakhs)	815.62	960.57	1,532.86
Total Revenues (in lakhs)	20,374.52	19,404.97	10,661.22

Strengths

Meeting expectation of clients and maintaining Long Term Relationship with clients
Experienced Promoters and Technically Sound Operation Team
Well equipped with advance technology

Major Business-Related Risk

The company has been Debarred by Government of Bihar, Information and Public Relations Department.
They do not have any documentary evidence for the educational qualifications for some of our directors.
They had negative cash flows in the last two years.
The company has given unsecured loan payable on demand to the group companies.

How to apply for a Quick IPO on ICICI Direct?

Select IPO

Go to the IPO section, select the IPO you want to apply for from the list, and click on ‘Apply’.

Fill in the required details

Fill in the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto-calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on the “Add bid” option.

Confirm your request

Click on proceed to confirm the order. You can view the placed order under “Order book”. If you are applying using UPI, check the A/C and UPI details before clicking on proceed. You will get a UPI link through which the payment can be made.

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