Goblin India Limited was incorporated as a private limited company with the name `Kal-Chop Export Private Limited` on April 26, 1989. Subsequently, the company changed the name of the Company from ` Kal-Chop Export Private Limited ` to `Camex Auxi-Chem Private Limited` on December 15, 1989 with a view of having identification similar to the group of erstwhile promoter, Mr.Chandraprakash B. Chopra. In order to expand the business activities in luggage and travel gear accessories , the Company changed its name from `Camex Auxi-Chem Private Limited` to `Camex Tradelink Private Limited` on April 18, 2002. Subsequently, the Company was converted into public limited company pursuant to Shareholders Resolution passed at the Extra Ordinary General Meeting held on January 11, 2010 and the name of the Company was changed to `Camex Tradelink Limited` on April 18, 2010. Further, for introducing the Goblin` brand in luggage and other traveling accessories , the Company changed its name from `Camex Tradelink Limited` to `Goblin India Limited` on August 24, 2015.
The Company was initially incorporated by Mr. Ashvinkumar M. Kalaria and Mr. Chandraprakash B. Chopra who were the initial subscribers to the Company. Thereafter in the year 2002, the Promoter, Mr. Manoj Choukhany joined the Company with a view to create a trusted luggage brand with Innovative designs that would cater the needs of individuals and companies. Under the auspices of its Promoters, the Company`s turnover has witnessed sustained growth and has established Goblin as a reputed brand specializing in travelling gears and expanded its presence in India and France over the time.
The Company is an ISO 9001: 2015 certified travel luggage company engaged in the design, marketing and sale of travel, business and casual luggage as well as travel accessories. As on March 31, 2019, the company`s products were sold in over 6 states in India as well as in Paris, France through a variety of wholesale and retail distribution channel. The Company sells its products under the brand name `Goblin`. Apart from the travel luggage products, the company is involved in the trading and distribution of various products in multiple verticals such as digital consumer electronics, batteries & torches, office electronics, household items and other commodities to the corporate for the purpose of corporate gifting.
Today, Goblin is one of the reputed brands specializing in travelling gears. It has built its trust and goodwill in the field of luggage and corporate gifting. The Company utilizes multiple channels, including retail, wholesale, corporate gifting and e-commerce to sell its products. Goblin has presence in the local markets across India, with 4 Distributors, 129 Direct dealers and 245 dealers of its distributers having a distribution network pan India. Goblin has also developed and strengthened its brand value through its subsidiary in France with over 250 dealers. As on date, Goblin owns two exclusive retail outlets in Ahmedabad, Gujarat and one excusive store in Paris through its subsidiary company. The Company is also present in the leading e-commerce platforms like Amazon and Flipkart.
The Company`s esteemed clients in corporate gifting are Corona Remedies, Torrent Pharmaceuticals, Intas Pharmaceuticals, Indian Institute of Management (Ahmedabad), Nirma Limited, Sun Pharmaceuticals, Cipla Limited, Micro Labs Limited etc. The company prides itself on making good products at affordable price, and rises to the challenge of helping retailers meet their margins. The Company is dedicated to developing brands and products for its Customers and Consumers that create more enriched lives.
The Company`s Products are produced by third-party manufacturers, located primarily in China as well as in India. This outsourcing keeps its fixed cost base low, and allows it to allocate production to the most competitive suppliers.