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Snapdeal Ltd IPO

Price Range (₹)

To be announced

Issue Size (₹ in Cr.)

To be announced

Minimum Quantity

To be announced

Bidding Period

To be announced

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About the Company

-  Founded in 2007, the business started as a coupon booklet business, which was transformed into an online deals platform in 2010 and an online eCommerce marketplace in 2012
- Snapdeal’s value proposition meets the distinct buying needs of ‘Bharat’ shoppers. (Source: RedSeer Report, which has been commissioned and paid for by the company exclusively for the Offer)
-  The platform was also ranked by App Annie (a mobile market data and analytics platform) in the ‘Top Publisher Award 2020’ as among the top 10 shopping apps in India in terms of monthly active users (“MAUs”) for the year 2019 (Source: Company DRHP)

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Strengths

India’s largest pure-play value eCommerce platform
Snapdeal was India’s largest pure-play value eCommerce platform, in terms of revenue for the Financial Year 2020. Further, with over 200 million app installations on Google Play Store, it is the most installed pure-play value eCommerce application and one of the top four online lifestyle shopping destinations in terms of total app installations in India, as of August 31, 2021. (Source:RedSeer Report, Company DRHP)

Wide selection of value merchandize at affordable prices from a network of quality-focused sellers
The platform hosts a wide selection of value merchandize across categories, such as: fashion; home and general merchandise; beauty and personal care; and others, which constituted 52.56%, 24.76%, 12.98% and 9.71% of the sales value on the platform for the six months ended September 30, 2021, respectively (Source: Company DRHP)

Discovery-led and personalized buying journey driven by artificial intelligence and machine learning helps value shoppers find relevant and interesting products
During the six months ended September 30, 2021 and for the Financial Years 2021, 2020 and 2019, 60.25%, 60.73%, 62.39% and 55.80% of orders placed on the platform were made without using a search term, respectively. The company believes that this indicates that they are able to drive impulse purchases. The user interface encourages a casual browsing behaviour and discovery-based shopping, replicating the offline journey of buyers.  (Source: Company DRHP)

Risks

Business depends on the growth of the online commerce industry in India and the company's ability to effectively respond to changing user behaviour on digital platforms
A large portion of revenues depend substantially on the receptiveness of Indian value-seeking users, suppliers, sellers and advertisers, to the internet as a way to conduct commerce, to purchase goods and services, and to carry out financial transactions (Source: Company DRHP)

May incur liability for counterfeit, unauthorised, illegal, or infringing products sold or misleading information available on the platforms
Although the company has adopted strict measures to protect against these potential liabilities, including proactively verifying the authenticity and authorization of products sold on the platform through working with brands, immediately taking down any counterfeit or illegal products or misleading information found on the platform, these measures may not always be successful or timely (Source: Company DRHP)

Financials

  • Total Equity
  • Total Income
  • Loss after Tax
  • Total Borrowings
  • Basic Loss per Share (EPS)

Industry Trends

- VALUE E-COMMERCE IN ‘BHARAT’ – AN UNDER-PENETRATED MARKET: Tech-savvy consumers tend to prefer online shopping for many reasons. Online shopping provides significant advantages over traditional brick and mortar stores in terms of time saving, access to significantly diverse assortments, attractive pricing, seamless “no questions asked” return policies and cash-on-delivery options.  (Source: Company DRHP)

- OMNI-CHANNEL MODEL IN VALUE LIFESTYLE RETAIL – AN UNTAPPED OPPORTUNITY: According to RedSeer, the Value Lifestyle Retail opportunity in India is expected to grow from US$88 billion in the financial year 2021 to reach approximately US$175 billion in the financial year 2026. As of financial year 2021, the offline channel (which consists of general trade and modern B&M trade) accounted for 92% of all sales in Value Lifestyle Retail market. RedSeer considers this as a tremendous business expansion opportunity. (Source: Company DRHP)

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FAQs

What is an IPO?

An Initial Public Offering (IPO) is when a company issues common stock or shares to the public for the first time. It is the process where a privately held company becomes a publicly traded company with the initial sale of its stock. An IPO is a tool that companies use to secure capital through investments for future use. In most instances, this investment is used to expand or improve the business.

A price band is a price floor and a cap between which a seller will let buyers place bids on a security, usually during an initial public offering (IPO).

Minimum Order Quantity, as name says, is the minimum number of shares investors can apply while bidding in an IPO. If investors want to bid for more shares, they can apply in multiples of IPO market lot (lot Size or IPO bid lot) of shares.

If an investor wants to place bids for less than Rs.2 lacs, he needs to apply in the Retail segment. If an investor wants to bid for more than Rs.2 lacs, he needs to apply in the HNI segment.

Cut-off price is the offer price, finalized by a company in consultation with the book running lead managers (BRLMs), which could be any price within the price band. Applying on Cut-off price means the investor is ready to pay whatever price is decided by the company at the end of the book-building process.

When applying at a cut-off price, an investor has to pay the highest price while placing the bid. If a company decides the final price lower than the highest price asked for IPO, the remaining amount is returned to the retail investor.

An investor can apply in all Mainboard IPOs through ICICIdirect. However, if the investor wants to apply in SME IPOs, he/she can do it through the net banking portal of ICICI Bank.

ASBA stands for "Applications Supported by Blocked Accounts". At the time of bidding, investors’ account is blocked to the extent of the bid amount and debited only at the time of allotment. This facility is being offered by ICICIDirect in affiliation with ICICI Bank Limited.

In other payment options, the bid amount is debited when investors’ bid application is placed with the stock exchanges. Under the ASBA process, the amount will be debited from investors’ bank account to the extent of successful allotment at the time of allotment. Until such allotment, the amount will remain blocked in investors’ bank account.

Application under this facility can be placed only for Book Built Public Issues.

An investor can place maximum of 3 bids in an issue.

The investor with Demat account in ICICIdirect can apply in an IPO by logging in to his ICICIdirect Account. The investor needs to select IPO and then the name of the IPO in which he would like to apply. Given below is the path:

Login to ICICIdirect account >> IPO >> Name of IPO

Investor can apply in the retail section of an IPO through iDirect Portal even if he has a 2-in-1 account (Demat, Trading Accounts) with us and Bank account with third party.

Yes, the investor can revise or withdraw the bids after application. It can be done only once the order is executed. The investor needs to go to the IPO Order Book and select the Transaction Id and then click on Withdraw Application/ Revise Bid. The application in the non- institutional category cannot be withdrawn but can only be revised.

However, this needs to be done during the issue itself and cannot be done after the issue is closed. In case of ASBA applications, for upward revision of bid, additional lien will be marked to the extent of incremental amount. However, in case of downward revision, differential money blocked earlier will not be released. Such amount, if any, will be released after allotment

No, one person cannot apply multiple times with same Demat/PAN for an IPO. If an investor applies in an IPO though multiple applications with same Demat account or same PAN Number, his applications will be rejected.

If an investor would like to place order for multiple applications, he/she can apply with his/her family member's name. But, all eligible family members should have a Demat account and a PAN number.

In cases where issue is over-subscribed, bidding for more than 1 lot from the same account doesn’t help as maximum of only 1 lot can be provided against each application. However, if the investor applies for 1 lot from different accounts, the probability of allocation of shares increases.

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