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- A consumer lifestyle platform with an established legacy focused on authentic, sustainable and Indian traditional lifestyle products (Source: Company DRHP)
- The brands, ‘Fabindia’ and ‘Organic India’ are well recognized brands in India, with focus on the core principles of “Celebrating India” and “Healthy Conscious Living”, respectively.
- The business model is focused on sustainability by design and the company has sought to create a differentiated supply-side community with a model of engaging a network of vendors (which in turn engage artisans) and farmers across India. (Source: Company DRHP)
Leading consumer lifestyle platform focused on authentic craft-based and organic products
The brands ‘Fabindia’ and ‘Organic India’ focus on the core principles of “Celebrating India” and “Healthy Conscious Living”, respectively and strive to bring Indian tradition to the world by offering authentic products that are rooted in Indian culture and craftsmanship (Source: Company DRHP)
Established sourcing base and supply chain infrastructure
Have an expansive Supplier Community beginning with a network of clusters comprising close to 50,000 artisans (that they engage through Contract Manufacturers) from 109 districts spanning across 21 states, as of March 31, 2021 (Source: Company DRHP)
Sustainable-by-design’ business model which prioritizes the interests of the Supplier Community
The business model is centered on the interests of the traditional artisans (that the company engages with through Contract Manufacturers) and farmers (collectively referred to as “Supplier Community”), and aims to bring purpose and profit together(Source: Company DRHP)
If the company is unable to anticipate and respond to changes in the industry trends, particularly in fashion, and changing customer preferences, the demand of products may decline
Might not always be able to design products in line with the evolution of the markets and thus being exposed to the risk of inability to create popular designs (Source: Company DRHP)
The growth of online retailers may create pricing pressures, increase competition, and adversely affect business
If online retailing continues to increase, it is possible that footfalls in the company's stores could decrease, especially in light of the COVID-19 pandemic and continuing lockdown and curfew orders in various regions in India (Source: Company DRHP)
- Overview of Fashion & Lifestyle Industry in India: The apparel market in India was estimated to be INR 5,561 billion in Fiscal 2020 and grew at 10.6% (CAGR) over Fiscal 2015-2020. As of Fiscal 2020, menswear comprised 41% of the overall apparel market followed by womenswear at 37%, while kidswear made up the balance 22% share
- Overview of the Ethnic Apparel Market : Ethnic wear was estimated at INR 1,418 billion as of Fiscal 2020, accounting for approximately 27% of the overall apparel market, having grown at 10.2% (CAGR) over Fiscal 2015-2020. Growth during the period was driven by increased availability with several brands establishing a presence in Tier 2 and 3 cities, a wider variety of offerings, rising demand from a growing number of women in the white-collar workforce and premiumization driven by brands (Source: Company DRHP)
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Choose the IPO you want to apply from the list. Click on Apply.
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