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MobiKwik is a fintech company - one of the largest mobile wallets (MobiKwik Wallet) and Buy Now Pay Later (BNPL) players in India based on mobile wallet GMV and BNPL GMV, respectively, in Fiscal 2021 (Source: RedSeer Report and Company DRHP).
Focused on addressing the unmet credit needs of the fast growing online transactors by combining the convenience of everyday mobile payments with the benefits of Buy Now Pay Later (BNPL).
Technology-first company leveraging big data analytics and deep data science (including machine learning).
Registered Users have grown at a CAGR of 25.70% from 64.16 million as of March 31, 2019 to 101.37 million as of March 31, 2021. In FY21, 77% Registered Users were added organically without any cost (Source: Company DRHP).
Extensive physical retail and online merchant network across India as of March 31, 2021 was over 3.44 million, including over 3.37 million physical stores, 73,281 online merchants and 283 billers (Source: Company DRHP).
The product design is tailored to provide an experience that is ‘simple yet delightful’, and supports the user through the entire payment life cycle.
The business generates and processes a large amount of personal data, including contact information, spending patterns, mobile application usage, geolocation and device type etc.
The number of users attracted to the platform from search engines is due, in large part, to how and where it ranks in unpaid search results, which can be affected by a number of uncontrollable factors.
12 Jan 2022
ICICI Securities
India ranks as the second largest mobile payment markets in the world in terms of user base : Person to merchant (P2M) transactions have been one of the biggest drivers of mobile payments adoption growth. Use cases like ecommerce, food delivery, e-grocery, OTAs and other service have led to significant growth in total user base for mobile payments in India.
Globally, BNPL has emerged as a large and fast-growing opportunity to democratize lending: India has low credit card penetration (approximately 3.5% of the Indian population above the age of 15 years) compared to the developed countries; this is an opportunity for BNPL models to grow in India as well.
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Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Click on proceed to confirm the order. You can view the placed order under “order book”.
Choose the IPO you want to apply from the list. Click on Apply.
Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.
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