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Why ICICI Direct?

ICICIdirect offers you a simple and convenient way to invest and manage your personal finance. We are the Second largest non-bank distributor of mutual fund managing assets worth ₹ 520+ billion under 27 lacs mutual fund folios of our investors.  Over the time ICICIdirect has emerged as one stop digital financial super market. We have partnered with 39 AMCs together offering 2500+ schemes across equity, debt and other asset classes. We have made investing in New fund offers (NFO) and Exchange traded funds (ETFs) completely hassle free. Most of the AMCs consider us as major and sometimes exclusive partners for their new launch

ICICI direct Advantage:

The benefits of choosing ICICI direct for your Mutual Fund investment are:


Provides a well-diversified set of investment products under a single sign-on and completely paper-less investing experience


You can access some of the researched funds selected based on rigorous criterion


You may select the fund that best suits your need

Best in class products
Best in class products

Get access to best in class products such as SIP Protect (SIP with Free Life Insurance), Freedom SIP, ready-made investment baskets and much more.

Getting started

Begin your investment journey with:

SEBI mandated MF Commission disclosure

Invest & Track

It is vital that we provide YOU statements that can help track & plan your investments
Key statements that you can access at a click!

Active capital gain statement

Active capital gain statement

Need not wait for the year end to plan your taxes. Active capital gain statement enable YOU to properly plan your taxes for the year

Consolidated MF Statement

Consolidated MF Statement

Provides a summary of your holdings and provides capital gains analysis

Automated Integrated Portfolio Evaluation Tool

Automated Integrated Portfolio Evaluation Tool

One view for all your investments even though all the assets are not with us

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Your money is in safe hands

We are one of the largest Mutual Fund distributors in the Industry managing mutual fund assets of more than 35,000 crores

Your Money is in Safe Hands

Fingerprint Authentication based App Login: Just Login once, enable fingerprint scanner on your device and you are done! No more entering login details on every login. For users having IPhone X and models thereafter, you can also use Facial Recognition for authentication

Rich App Experience: As against previous version, the new app is much more responsive, quick and easy to use

Enhanced Watchlist: Save your favorite watchlists, create one watchlist for both Equity and F&O, get live quotes and so on

Inclusion of Currency Segment: The entire Currency Segment is now available on Mobile App, which means, more investment options at the reach of your hand



A Mutual fund is a pool of money managed by a professional fund manager. It is a trust that collects money from a number of investors who share a common investment objective. The AMCs invet in securities like company shares, bonds, stocks, debts and other assets.

Equity Funds are mutual fund schemes which invests their assets in stocks of different companies based on the investment objective of the underlying scheme. These funds are a great investment option for capital appreciation as they have the potential for long term wealth creation.

Mutual Fund fall into one of four main categories – Money Market, Bond funds, Stocks fund and target date funds.

Investment strategy - based Categorisation

  • Theme and Sectoral Funds
  • Focused Equity Fund
  • Contra Equity Fund

Market Capitalisation - based Categorisation

  • Large – Cap Funds
  • Mid – Cap Funds
  • Small – Cap Funds
  • Multi – Cap Funds
  • Large – Cap Funds

Tax Treatment - based Categorisation

  • Equity Linked Saving Scheme (ELSS)

Investment Style - based Categorisation

  • Active Funds
  • Passive Funds

Here are some salient features of Equity Mutual Funds in India:

  •  Tax Exemption under section 80C: The Equity Linked Saving Scheme or ELSS offers tax exemption under Section 80C of the Income Tax Act with exposure to   equity with a lock in period of 3 years and offers great potential for earning good returns,
  •  Portfolio Diversification: Equity Funds allow you to gain exposure to several good equity shares. Hence, equity portfolio is diversified an offers a better   opportunity of earning good returns.

There are two ways of investing in mutual funds - via a systematic investment plan (SIP) or investing through a one-time lump sum method. The primary difference between the two is in a lump sum you have to invest the whole amount in one go and in SIP, you can invest in a mutual fund at fixed intervals such as monthly SIP.

Following are the capital gains applicable for Equity Funds:

  • Short Term Capital Gain Tax (STCG): If you sell your investments within one year, the profits are considered short-term capital gains (STCG) and are taxed at 15%.
  • Long Term Capital Gain Tax (LTCG): Any gains from investment held for longer than a year are considered as Long Term Capital Gains (LTCG). Gains of up to Rs 1 lakh from direct equity (stocks) and equity mutual funds are tax-free in a given fiscal year. Gains over Rs 1 lakh are taxed at a rate of 10%.

Yes, most of the Equity Fund schemes levy an exit load if you withdraw from your investments before one year. For more details regarding exit load applicable, please refer factsheet of Asset Management Companies.

After you place your order, you can view the details of your transaction from the Order Book in ICICIdirect.com. Also an email will be sent to your registered email address.

As decided by the AMC, there is a minimum transaction amount indicated against each scheme. You will get to see the minimum transaction amount for each scheme while placing your Mutual Fund order.

Yes, you can transact at any time of the day. However, in order to get the applicable NAV for the current day you would have to transact before the cut-off time of the scheme. If you place any order after the said cut-off time, you would be eligible for applicable NAV of the next day. As per SEBI guidelines the cut-off time for accepting orders in Non-liquid funds (including Flexi Cap Funds) is 1500 hrs. However, taking into account internal transaction processing time, ICICIdirect.com has kept the cut-off time, for accepting orders in Non-liquid funds (including Flexi Cap Funds) as 1420 hrs.

Yes, you can place your request even on a holiday. However, the request would be processed on the next business day and your order will be processed as per applicable NAV of the next business day


ICICI Securities Limited- AMFI registered Mutual Fund Distributor. Registered office of I-Sec is at ICICI Securities Ltd. (I-Sec) - ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400 025, India, Tel: (91 22) 6807 7100, Fax: (91 22) 6807 7803. I-Sec is also a SEBI registered with SEBI as a Research Analyst vide registration no. INH000000990. AMFI Registration No.: ARN-0845. Mutual Fund Investments are subject to market risks, read all scheme related documents carefully. Please note, Mutual Fund related services are not Exchange traded products and I-Sec is just acting as distributor to solicit these products. All disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon.