: As per media reports, Shoppers Stop will stock and sell direct-to-consumer brands from the GOAT Brand Labs’ portfolio. As part of this collaboration, lifestyle women’s brands such as The Label life and Abhisthi, will now be available at Shoppers Stop stores and website, followed by TrueBrowns among others.
: GOAT brands have a unique set of D2C brands that appeal to a younger audience and would help Shoppers Stop to onboard new customers. D2C brands are gaining popularity across a varied set of customers. The strategy of inducting D2C brands in its stores would enable Shoppers Stop to diversify its brand offering to customers and enhance its revenue stream.
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