MSIL to aggressively pursue new model launches in 2022
News: According to media sources, MSIL is looking to launch >6 new models (including refreshes) in 2022. New model launches are expected to be equally divided between the SUV segment and its core passenger car segment.
Views: The market awaits new product launches by the company. MSIL is known for its frugal engineering skills with cost competitive product offerings. Innovative product launch can help company arrest its market share decline while at the same time help sustain higher double digit sales volume growth, going forward. Further details and official commentary on the same is awaited.