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Maharashtra cuts excise duty on imported liquor by half

News: Accoring to The Times of India, Maharashtra has slashed excise duty on imported foreign liquor by 50% (from 300% to 150% of manufacturing cost) to curb inter-state smuggling and bring the prices of imported liquor on par with those of other states.The new excise rates have come into effect from November 18.

Views: The measure will boost volume growth in the bottled in origin (BoI) category (i.e. comprises 50% of USL scotch sales and fetches highest RoI for the company). While some of the growth in BoI would be likely due to shift in demand from other state, brand upgradation in the state is expected to further drive overall BoI sales.

Impact: Positive