loader2
Login Open ICICI 3-in-1 Account
IPOLogoImag

STANLEY LIFESTYLES IPO

IPO Details

-
-
40 Shares
₹ 14,760
₹ 351 – 369
₹ Up to 537.02 Cr

Issue timeline

  • -
  • 26-Jun-2024
  • 27-Jun-2024
  • 27-Jun-2024
  • 28-Jun-2024

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

- A super-premium and luxury furniture brand in India
- The fourth largest player in the home furniture segment in India in terms of revenue in Fiscal 2023
- Among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations

Strengths & Risks

Strengths (3)

Largest and the fastest growing brand

The largest in terms of number of stores and the fastest in term of revenue growth growing brand in the furniture segment. (Source: RedSeer Report) Their revenue from operations increased from ₹ 1,957.80 million in Fiscal 2021 to ₹ 4,189.98 million in Fiscal 2023

Risks (2)

Business is highly dependent on the sale of sofas and recliners

Their business is currently highly dependent on the sale of sofas and recliners. The sale of sofas and recliners are dependent on a number of factors, and may decline as a result of increased competition, pricing pressures arising out of increase in raw material costs or fluctuations in the demand for or supply of their products and other factors outside their control. (Source: Company RHP)

Financials

Industry Overview

- Strong affinity towards personalised luxury/super-premium goods : Individuals have developed a high affinity for luxury/super-premium brands due to its ability to customise products and provide a sense of exclusivity, esteem, and prestige to the consumers. Personalised luxury/super-premiumgoods also serve as status symbols and help affluent showcase their wealth & social status.


- Transition in customer segmentation: There has been a rapid increase in the millennial population (anyone born between 1981 and 1996 ages 25 to 40 in 2021) and Gen Z population (anyone born between 1996 and 2010). These group of population embrace luxury/super-premium products as they prioritise value offered by the products.Millennials and Gen Z populations are also digital natives and continuously engage with online content and are expecting highly sophisticated digital experiences

Stanley Lifestyles IPO FAQs

What is the minimum lot size and investment required for Stanley Lifestyles IPO?

The lot size is 40 shares and minimum investment required is Rs.14,760 for Stanley Lifestyles IPO

Stanley Lifestyles IPO is mainboard IPO of issue size up to Rs.537.02 Crores

Stanley Lifestyles IPO issue dates are from 21st – 25th Jun, 2024.

The allotment date is 26th June, 2024 and listing date is 28th Jun, 2024 for Stanley Lifestyles IPO.

Head to IPO section on ICICI Direct website and select Stanley Lifestyles IPO. Enter and submit bid details and then click on proceed to apply once details are verified. It’s that simple!!

View More

*The financials mentioned above are sourced from DRHP/ RHP documents.