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Dabur India Ltd>
  • CMP : 504.2 Chg : 0.35 (0.07%)
  • Target : 680.0 (32.79%)
  • Target Period : 12-18 Month

28 Jun 2022

Top bets in FMCG Coverage Universe

About the stock

Dabur India (DIL) is one of the biggest FMCG companies with a presence in Ayurveda based products across categories. The company has a dominant market share in health supplement, OTC & Ethical products, hair oils & Juices. Moreover, it is continuously gaining market share in oral care category

What should Investors do?
  • Dabur has been least impacted by high inflation in commodity prices given most of the raw materials are related to agri commodities. Moreover, high wheat, rice, sugar and other agri commodity exports would rather improve income levels of rural economy in the medium term
  • The company is increasing the addressable market by diversifying in categories like fruit drinks, health foods (under Real brand), herbs & baby products under Dabur brand, edible oil & extending Chyawanprash, Honey into new variants
  • Extensive rural distribution expansion, increasing direct distribution reach & ecommerce presence to support newer & under-penetrated category sales

The stock price has given a return of 75% in last five years. We believe Dabur is best placed to curb margin pressure given its low dependence on crude based raw material. Further, volume recovery would be fastest given high proportion of revenue contributed by rural regions and increasing agri commodity prices & exports would perk up rural income. We maintain our target price at Rs 680 as well as BUY recommendation ascribing 52x FY24 earnings multiple

Some signs of cooling down inflation

In the last 15 days, some important commodity prices have declined sharply specifically after the US Fed rate hike of 75 bps. Global palm oil prices have dipped from US$1800/tonne to US$1300/tonnes, a decline of ~27%. The edible oil manufacturers in India have also started passing on some of these dips through price cuts in last few days. Similarly, crude prices are also showing some signs of dip in last one week. However, it still remains above US$100/barrel. However, we believe its impact on gross margins would only be reflected in H2FY23. With the rise in interest rates globally, commodities are likely to further cool off in the next three to six months. A reflection of that in gross margins would give FMCG companies manoeuvring power to spend more towards advertisement, support new launches and foray into newer categories. This would bring back volume growth in H2FY23.

Companies to lower weightage of palm, crude to outperform

FMCG stocks have underperformed the market in the last two years given huge liquidity in global markets favours cyclical sectors. However, with increasing volatility in global markets due to high inflation & rising interest rates, investors now would be parking money in defensive sectors like FMCG. Within the FMCG sector, companies with lower weightage of crude & palm oil in their raw material basket would outperform. Moreover, detergent, soaps, oral care and some highly penetrated categories are likely to witness muted growth whereas foods & beverages categories are likely to grow faster in the medium term. Some commodities like tea & copra saw dip in FY22 but crude based derivatives, edible oils (palm, sunflower & soybean), wheat witnessed sharp price increase after Russia-Ukraine war broke-out in February 2022. We believe companies with high proportion of imported commodities in their raw material basket would continue to remain impacted for some more time. We remain cautious on FMCG margins & volume growth in near term.

Volumes expected to recover in H2FY23…

The FMCG sector has been going through challenging times due to very high commodity inflation in the last one year. The high inflation (~2x last year) in palm oil & crude based derivatives has compelled FMCG companies to take price hike to the tune of 10-15%. Moreover, smaller SKUs grammage reduction were also taken given such price points cannot be tinkered with. Despite such price hikes, FMCG companies have witnessed gross margin contraction to the tune of 200-500 bps in the last two quarters. The incessant price hikes have also led to demand contraction specifically in rural regions. Consumer have been switching to economy brands & smaller SKUs in detergent, soaps & edible oil categories. However, some categories like juices, carbonated drinks witnessed strong demand due to low base & extreme heat in summer season. The last quarter of FY22 saw revenue growth entirely contributed by prices & volume growth was flat to negative. We believe margin pressure would continue in Q1FY23 as well given commodity inflation was persistent until mid-June and volume growth would also be flattish. We expect volume growth to come back to the positive territory in H2FY23.

However, we still like Dabur, Tata Consumer Products and Varun Beverages in our coverage universe given key raw materials like herbs, tea, sugar prices have been benign in the last one year and addressable market in foods, beverages, health & Ayurveda categories is fairly large, which would keep the growth rate high for these companies. Dabur, Tata Consumer Products and Varun Beverages remain our top picks in the FMCG sector.

Key Financial Summary

Key Financials FY20 FY21 FY22 5 Year CAGR % (FY17-22) FY23E FY24E (Blank) CAGR % (FY22-24E)
Net Sales 8,703.6 9,561.7 10,888.7 7.2 11,997.4 13,343.1 - 10.7
EBITDA 1,792.4 2,002.7 2,253.8 8.4 2,456.3 2,785.8 - 11.2
EBITDA Margin % 20.6 20.9 20.7 - 20.5 20.9 - -
Net Profit 1,447.9 1,694.9 1,742.3 6.4 2,053.4 2,304.8 - 15.0
EPS (Rs) 8.2 9.6 9.9 6.3 11.6 13.0 - 15.0
P/E 64.6 55.2 53.7 - 45.6 40.6 - -
RoNW % 21.9 22.1 20.8 - 22.5 22.8 - -
RoCE (%) 26.1 24.5 24.9 - 25.5 26.4 - -
Source: Company, ICICI Direct Research

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Terms & conditions and other disclosures

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RATING RATIONALE

ICICI Direct endeavours to provide objective opinions and recommendations. ICICI Direct assigns ratings to its stocks according to their notional target price vs. current market price and then categorises them as Buy, Hold, Reduce and Sell. The performance horizon is two years unless specified and the notional target price is defined as the analysts valuation for a stock

Buy: >15%;

Hold: -5% to 15%;

Reduce: -5% to -15%;

Sell: <-15%

Pankaj Pandey                                                                                                      Head – Research                                                                           pankaj.pandey@icicisecurities.com

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