• Products

Trade and invest in stocks online, seamlessly. Some of our products include Cash Trading, Margin Product & more.

Mutual Funds

Investing in Mutual Fund is now easy & convenient. Track & Manage your investments with our research and insights.


Experience fast, easy, transparent and hassle-free trading in Future & Options using our advanced platforms.


A simple and convenient way to trade and hedge your currency risk as well as diversify your portfolio.


Trade and Invest in a large number of Exchange Traded Funds (ETFs) at the click of a button.


Invest in initial public offer, follow-on public offer (FPO) and offer for sale (OFS) of shares, conveniently, without any paper work.


Protect yourself, your family, and your assets with general insurance products. Select from Health, Motor & Travel insurance, etc.


Invest online seamlessly in fixed-income instruments such as corporate fixed deposits, bonds and NCDs.


Now you can choose to take a loan also through ICICIdirect.com Choose from various loans to meet your financial requirements


Under National Pension System (NPS), you can accumulate a pension corpus during your work life to meet financial needs post retirement.

ICICI Securities provides trading terminals through which SB / AP can offer a range of financial products like Equities, Derivatives, IPO, MF, Bonds, Fixed Deposits etc. to customers.

As an Investment Associate(IA) of ICICI Securities, you can offer multiple financial products to your clients. You would be required to assist your clients with product information and timely guidance to put their trade through ICICIdirect.com. The portal provides the required client information regarding their investment with ICICI Securities which will help you to cross sell and upsell other financial products as per their requirement.

How is Independent Financial Associate different from IA and AP:

An Independent Financial Associate(IFA) can offer investment products like Mutual Funds, Fixed Deposits, NPS, Bonds, IPO/FPOs, Home Loans, Loan against property, Financial Education courses etc.

An IFA can upgrade him/herself to an AP to offer Equity and Derivatives as an additional product for his clients.

IA or Investment Associate has access investment to products line Bonds, FDs, IPO/FPOs, Insurance but not Equity and MF. Upgrading is possible for an IA to AP as well subject to certifications and business parameters.

Who can become an Independent Financial Associate:

IFA represents the second level of association with ICICI Securities as a partner. IFA may be a client with a relatively short experience in capital markets, he may be from any field, or already a Mutual Fund distributor. Prior experience is preferable. Applicant should have an interest for capital markets.

He / She should be of 20 years of age and should be have a minimum education qualification of 10+2.

Role of an Independent Financial Associate:

As an IFA you are required to source clients through various initiatives. Once the customer account gets opened, you are expected to guide the client by understanding his investment needs and financial goals. Clients will trade on their own after you open their account. You would earn commission on the total revenue generated by all of your clients in different products.

Support from ICICI Securities:

A Relationship Manager from ICICI Securities will be allocated to you who will assist you at every step of your journey.

A training will be conducted at our local office which will cover all the Products, Client application and documentation process, demo of ICICIdirect.com portal, commission details, business promotion strategies.

Business partners are frequently given account opening lead support with assistance of organizing activities and trainings in local areas. Various Marketing Collaterals are provided for on ground and online activities.

An exclusive portal for Business Partners help you to check your business growth and analyze customer data with sales tools, CRM, reports and discussion forums. Partner Mobile app helps you manage your business on the go.

Why choose ICICI Securities:

While selecting a partner in Financial Markets, you should always choose the one with a sound track record of investing, transparency and technological support. ICICI Securities is one of the pioneers of investing in India and has a trust of over 4.7 million clients and 8000 partners.

ICICI Securities Business partner model is a client risk free business model where the customer’s bank and demat account is linked with bank. The pay-in and pay-out of funds and securities happens seamlessly. Unlike certain brokers ICICI Securities does not maintain separate pool account for settlement of securities and funds. This makes it a client default risk free business model. Clients can also login to their account and get all the transaction reports for review.

With over 16 Financial Products on offer for our business partners, ICICI Securities gives you an excellent opportunity to earn more commission from your clients. Moreover multiple products under one roof saves your precious time and effort as a partner.

Earn lucrative commissions on account opening for clients. Avail the benefits of multiple schemes on various products. Get weekly commission credits.

Seamless Trading

You can trade in shares without going through the hassle of tracking settlement cycles, writing cheques & transfer instructions. Hassle free!


You can manage your own demat and bank accounts when you trade via ICICIdirect.com. It provides you the flexibility to pay only when you trade.

Tracking & Reviewing

Our portfolio tracker and watchlist along with sms alerts will always keep you updated.

Award Winning Research

Our team with its consistent delivery has been voted as the 'Most preferred brand of financial advisory services' at the CNBC Awaaz Consumer Awards, 2007.

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