The ICICIdirect Advantages

What so unique about ICICIdirect.com?

A Unique account that gives you:

Convenience: the account integrates your banking & broking accounts. This enables you to trade in mutual funds without going through the hassles of tracking settlement cycles, writing cheques and Transfer Instructions, chasing your broker for cheques or Transfer Instructions etc.

Speed: You can now get the latest NAVs of schemes on ICICIdirect.com and place an order almost instantly.

Control: You can be assured that you will be able to place an order at the price you always wanted to, but may not have been able to do so till now. Thereby giving you control over your own trades.

Independence: Instead of transferring monies to a broker's pool or towards deposits, you can manage your own bank accounts when you trade through ICICIdirect.com.

Trust: ICICIdirect.com comes to you from ICICI, the organisation trusted by millions of Indians.